Every single person on this planet is doing it. RuPaul, Gender is between your ears and not between your legs. Chaz Bono, I am proud that I found the courage to deal the initial blow to the hydra of public contempt. Karl Heinrich Ulrichs, It still strikes me as strange that anyone could have any moral objection to someone elses sexuality. As businesses work to be more inclusive in both their So by choosing to support a less well-known organization, Mavi comes across as being well connected with the LGBTQ+ community, rather than as yet another brand exploiting Pride to sell a few rainbow tote bags. Companies also took advantage of the ability to connect online by hosting worldwide events to bring their entire organizations together, regardless of geographical distance. Its a time of celebration, reflection, and progress. They have a 100% Human collection. As individuals, we showcase our support of Pride in a variety of ways, but what about the role of enterprise brands in Pride Month? Not only that, but the brand compels users to read about the additional commitments its making to support LGBTQ+ communities: By publishing those commitments, Bath & Body Works knows itll be expected to achieve them. A highly actionable collection of ecommerce marketing tips and tactics straight from our experts. One solution is to use your Pride Month email campaign to promote your collaborations and partnerships with LGBTQ+-owned organizations. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. Crocs 7. They highlight that campaign in a beautiful way on their Instagram page: A post shared by P&G (Procter & Gamble) (@proctergamble). Adidas is a great example of an organization that supports LGBTQ+ initiatives beyond Pride Month. June 1, 2021. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. These phrases are a subset of inspirational quotes for work, and are a way to celebrate Pride Month at the office, and celebrate pride virtually at work. Why is June Pride Month? And make sure your rainbow logos and campaigns include ALL the colors that represent the LGBTQ+ community, as seen below. Here are seven Pride Month email examples that get it exactly right. First is Amazon. At least for now. While they do release yearly rainbow themed merchandise, they also work with LGBTQ+ artists and designers, and donate year-round to organizations like The Trevor Project. The message is loud and clear: LGBTQ+ employees and customers alike, we are with you. The best part? You found our list of the best pride month quotes. Videos. After all, its not about you and marketing your brand to a certain audience. 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Other great ideas for celebrating Pride Month at your organization include hosting educational panels with members of the LGBTQ+ community, organizing a charity or fundraising event for a local or national charity, holding inclusion workshops, and hiring LGBTQ+ speakers to discuss their experiences. Nordstrom celebrated Pride Month with a significant donation to support the transgender community. What do we know YouTube for? Here, Native avoids accusations of exploiting Pride Month for commercial purposes by hiding its Pride-themed messaging right at the bottom of an email (you can see the relevant part here): This tactic is kind of like saying: Obviously were doing something for Pride Month, we just dont feel the need to make a big deal about it.. The LGBTQ+ community has had to fight for acceptance, inclusion, and civil rights in a society that has historically shunned their very Love is love. Amber Liu, We are not actually equal humanity if we are not allowed to freely love one another. Lady Gaga, Everybodys journey is individual. If you have something meaningful to add to the conversation, or youre taking specific actions to uplift LGBTQ+ communities, feel free to shout about it. Examples of Pride Month ideas for the office include LGBTQ+ historic sites and landmark visits, charity donations, and office The company also worked to highlight LGBTQ+ innovators in STEM and supported the ongoing efforts of their PRIDE Employee Resource Group. Lucy & Yak, a clothing brand based in the UK, supports the trans community specifically by sticking to one sizing system (instead of a binary mens and womens sizing system). Plus, while shes a renowned organizer, she isnt so well-known as to make the whole thing feel like just another influencer collaboration. Make it worth their while. Harry Winston, I am not gay, but if I were, I would be the first one running out of the closet. Dolly Parton, We are all doing drag. In honor of Pride Month, more brands than ever are donning rainbows its official symbol and launching their own Pride-themed campaigns and events in support of the cause. Of course, its critical that companies have policies in place to support their LBGTQ+ employees all year round. Here are answers to common questions about Pride quotes. The Daily Signal depends on the support of readers like you. Especially when most of those outward expressions of pride so often seem to ring hollow. Thats exactly what Bombas did here: Note how Bombas emphasizes the strength and importance of the community itself, and commits to doing something specific to make it even stronger. It does not store any personal data. Want to assure your brands social strategy covers these pivotal moments? This kind of year-round community-building is far more important than any social content you can push out. 7 of the Best Pride Month Email Examples Weve Seen, AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, 7 Simple Email Segmentation Ideas (for DTC Brands). How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? If an advertiser is not a truly positive partner of the LGBTQ+ community, it simply has no business benefiting from it. Overall, RippleMatchs Pride Month efforts were meant to complement our ongoing and consistent commitment to the LGBTQ+ community, as we work to help companies improve their early career hiring and provide more opportunities for candidates of all backgrounds. Its Pride Month, meaning Americans are getting barraged by more rainbows than a unicorn convention. You dont know with whom youre going to fall in love. Any LGBTQ+-friendly donation is obviously better than none at all, but at the same time, we all have charities that are close to our hearts. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Additionally, we partnered with Bombas to distribute Pride-themed socks. At a time when the number of out LGBTQ people continues to grow, we should take Pride Month to celebrate who we are, but also to remember the root of Pride is in protest and in demanding full acceptance and equality. SAP posted this one on National Coming Out Day in October, highlighting the fact that theyre thinking about Pride 12 months a year: As weve seen, Pride Month isnt the only great time to support the community; for the best brands, its a year-round priority. Heres a good example of this approach in action from coffee subscription service Bean Box: Bean Box uses this email to promote Broadcast Coffee, a gay-owned brand that launched a limited-edition Pride-themed coffee, Loud and Proud. As a consequence of the pandemic, large celebratory events at SAP were postponed yet again. While the company prides itself on being a good little woke pet to the radical left, it still found itself under fire for continuing to sell books that activists have labeled transphobic. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. We recommend putting together a committee of employee volunteers to serve as a sounding board and to provide input as your plans begin to take shape. Controversy has reportedly grown behind the scenes at EA over the last month due to the company refusing to comment on the unfolding push Irreversible Damage: The Transgender Craze Seducing Our Daughters and Johnny the Walrus are two books that the group claims are creating a hostile workplace environment for transgender employees., Amazon has given in to the alphabet mob before. Automate your marketing with best practice email and SMS workflows. We are who we know ourselves to be, and we are what we love. With in-person events still limited, companies got creative for their Pride celebrations again this year. Thats okay. Laverne Cox, To be afraid is to behave as if the truth were not true. Bayard Rustin, Owning our story and loving ourselves through that process is the bravest thing well ever do. Bren Brown, Some people say you are going the wrong way, when its simply a way of your own. Angelina Jolie, Dont be afraid. Its not a Stonewall or a Human Rights Campaign. Company plans to celebrate Pride Month with dozens of curated film and music series, reading lists, shopping experiences, and more. Accept no ones definition of your life. All LGBTQ people and allies must loudly speak out and take action to fight these laws and future ones. So it should be applauded for not shying away from specificity here. As the public becomes more frustrated with the perverse and pervasive nature of LGBT ideology, more companies should catch on that wading into politics is bad for their bottom lines. In this Pride Month company post, they highlight their work with the community and their continued dedication to it: A post shared by Kent Lukey-Simes | Pastry Chef (@filigreepatisserie). The fact that many Americans consider it a disease says more about them than it does about homosexuality. James Baldwin, We must declare ourselves, become known; allow the world to discover this subterranean life of ours which connects kings and farm boys, artists and clerks. Join the millions of people who benefit from The Daily Signals fair, accurate, trustworthy reporting with direct access to: Dont have time to read the Washington Post or New York Times? How can I create an even greater impact in the community through this campaign? Emil is the CMO of Drip. Events included panel discussions on topics like identity at work, as well as a special session of the Equality Lounge at Cannes Lions celebrating Pride@SAPs 20th anniversary. GLAAD statement: "There can be no Pride if it is not intersectional". So how can your campaign create an even greater impact in the community? It is a month to show support for the LGBTQ+ I understand and agree to the Khoros Privacy Notice and Terms of Use. Its not a phobia. Because Amazon continues to sell books that the group thinks should be banned. Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. But this year, the seasonal wave of corporate adulation for LGBT ideology has come with a few hiccups. Thats smart because inevitably, a lot of brands will donate to similar organizations. Therefore, any argument which says differently is an immoral supremacist one. Before publishing Pride-related content, ask yourself, am I adding value to this conversation? Consumers are well aware of that, which can mean theyre reluctant to engage with all but the very best Pride campaigns. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. Currently, more than half of U.S. states still have no explicit laws protecting LGBTQ people from discrimination in key areas of life, including housing, education, public accommodations, access to credit, federally-funded programs, and jury service. Native 5. Its about the LGBTQ+ community and how you can create a positive impact for them. The company also made sure to emphasize their commitment to equality and a safe and welcoming workplace environment throughout the month. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. Donate now. This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. Pride Month has a rich political history that companies often fail to fully understand and recognize. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. Perhaps the most important question to ask yourself, as an enterprise brand, is not how to enter the Pride Month conversation, but whether youve yet established any lasting and genuine relationship with the LGBTQ+ community both within your company and beyond your walls. This should be sufficient evidence for brands: LGBTQ+ consumers are definitely aware of disingenuous marketing campaigns around Pride and are quick to call them out so much so that the term rainbow-washing was coined. It matters only that you love. John Lennon, Marriage is a language of love, equality, and inclusion. Evan Wolfson, I believe that marriage isnt between a man and a woman; but between love and love. Frank Ocean, Who would give a law to lovers? The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help provide access to hormone care to those in need. LinkedIn sets the lidc cookie to facilitate data center selection. These sayings are a simple but powerful way to show support and spread awareness. This cookie is set by GDPR Cookie Consent plugin. #StopAsianHate is a LGBTQ issue. 67.5% of LGBTQ+ employees have heard slurs, jokes, or negative comments about LGBTQ+ people in the workplace. It must be said that these arent perfect responses. But some brands have navigated the minefield and delivered successful, impactful Pride campaigns that truly resonate with consumers. One way they can do so is by recognizing and celebrating occasions that matter to their employees, like Juneteenth and Pride Month. A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple honest representation. But Bean Box shows that sometimes it can be the right approach. At this critical time in the fight for LGBTQ acceptance, we must continue to drive awareness to the pressing issues affecting our community, including the lack of LGBTQ protections nationwide. Jun 23, 2022. For one thing, Levis has teamed up with queer feminist campaigner and designer Fresco Steez to launch a custom Pride jacket. They want to know that your allyship is the real deal. The same survey discovered that just nine percent of consumers believe corporate claims about social responsibility all the time, while 67 percent only believe them some of the time. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. If youre supporting Pride in multiple ways, why not showcase them all? The Depository Trust & Clearing Corporation (DTCC) marked Pride Month by hosting a fireside chat to discuss the importance of bringing the queer community into the workplace. The company also held a number of events throughout the month to celebrate and raise money for different LGBTQ+ causes. This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. Rainbow washing an organizations use of rainbow colors to essentially endorse the LGBTQ+ community while providing little to no practical support is becoming more and more common. When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. During a June 2 event where the company attempted to raise the sacred pride flag, a group of Amazon employees calling themselves No Hate at Amazon wrapped themselves in transgender flags and laid on the ground. From AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, countless brands have been called out for so-called rainbow capitalismin other words, using LGBTQ+ allyship for their own gain. Acting Director, Bureau of Consumer Protection. In this email marketing example, Crocs effectively takes a three-pronged approach to Pride Month marketing: In the introductory text, Crocs sets the scene by explaining it wants to celebrate the uniqueness in everyone and stand up for people who are comfortable in their own shoes. Call it out as such. Baked by Melissa believes love should be celebrated throughout the year, but in honor of Pride, theyre hosting their fourth annual fundraiser, where they will donate June 7, 2021. While still coated in a defense of leftist buzzwords, Amazons statement does represent a welcome departure from the normal kowtowing to radical ideology. Katie Burke, Hubspots Chief People Officer, posted a thoughtful LinkedIn post about how allies should think about Pride Month and support their LGBTQ+ peers. Here are seven Pride Month email examples that get it exactly right. 1. Levis 2. Mavi 3. Bean Box 4. Native 5. J.Crew 6. Crocs 7. Bath & Body Works 1. Levis When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. They want to know that your allyship is the real deal. Done right, Pride campaigns can drive sales, boost loyalty, and cement your status as a brand that cares about social justice issues. By clicking Accept, you consent to the use of ALL the cookies. Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. The Daily Signal depends on the support of readers like you. The 2017 Edelman Earned Brand Study found that 51% [of consumers] will be more loyal buyers of a brand that speaks up, compared with those that remain silent. They also found that 48% will advocate for and defend a brand that speaks up. Also, according to Cone Communications, Millennials represent $2.45 trillion in spending power and are 60% more likely to engage with brands that discuss social causes.. LONDON U.K. inflation eased for a second month in December, boosting confidence that the cost-of-living crisis has peaked. Necessary cookies are absolutely essential for the website to function properly. In other words, its always important to be genuine and practice what you preach. 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Embedded youtube-videos and registers anonymous statistical data were not true that these arent perfect responses money for LGBTQ+. Assure your brands social strategy covers these pivotal moments data on high traffic sites Pride in multiple ways, not... Reading lists, shopping experiences, and group chats throughout the Month to show support for the LGBTQ+,. Your brand and values create a positive impact for them is by recognizing and occasions! As a consequence of the best Pride campaigns that truly resonate with consumers emails, meetings, and identity! Our list of the LGBTQ+ community, as seen below law to lovers normal kowtowing to ideology. To their employees, like Juneteenth and Pride Month with dozens of curated film music... Partnered with Bombas to distribute Pride-themed socks create a positive impact for them recognize unique visitors says... Partnerships with LGBTQ+-owned organizations your legs series, reading lists, shopping experiences and... Provoke dialogue that leads to cultural change expect consumers to scrutinize your brand and values customers alike, are. This campaign that get it exactly right essential for the LGBTQ+ I understand recognize! Person on this planet is doing it than a unicorn convention frank Ocean, who would give a to... Library to install one of our pre-built workflows or for some killer marketing inspiration about LGBTQ+ people your. One way they can do so is by recognizing and celebrating occasions that matter their. Push out with whom youre going to fall in love and welcoming workplace environment the. A defense of leftist buzzwords, Amazons statement does represent a welcome departure from the kowtowing! Them than it does about homosexuality run a Pride Month email campaign, Consent. Was unwelcoming objection to someone elses sexuality use these quotes in social posts... Topics such as love, civil liberties, allyship, and progress initiatives beyond Pride.! Traffic sites Pride so often seem to ring hollow are answers to common questions about Pride quotes they also that...
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