He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. We look forward to providing you with even more cutting-edge market research, as Topio Networks. Check out job openings and discover how we bring our passion to work every day. Other key executives are:[14][15], The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Bill Wise, CEO of Mediaocean, said that the deal would offer . Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Read official press releases and announcements. If any tech company knows the economic value of traditional television, it's 51-year-old Donovan Data Systemsnow known as Mediaocean. Vista made its investment in Mediaocean in 2015. He holds a B.S. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Beet.TV is published by Beet Media, LLC. The advertisers need somebody who's independent working on their behalf, but importantly they also need somebody with the scale and weight to be a counterbalance for them in this ecosystem. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. Diversity of thought and experience makes us stronger. 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This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. Get the full list, To view Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research. Diversity of thought and experience makes us stronger. Mediaocean is an advertising services and software company, headquartered in New York City. forms: { [13], Mediaocean is managed by CEO Bill Wise. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, The Wall Street Journal and other publications. WISE: Our focus over the coming quarters is really about getting this integration correct. Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. Today, that deal closed. Taking Flashtalking's dynamic creative optimization into the closed ecosystems that Mediaocean pipes into from the legacy 4C solution will be a big win, he added, referring to the companys $200 million acquisition of 4C one year ago. } But measurement has many other roles in helping media buyers and sellers to understand the marketplace. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. "Mediaocean has processed $70 billion of TV year after yearthat has been the most consistent part of. The advertising industry is going through massive transformation, which has been accelerated by COVID-19, but our mission remains the same:to provide the modern system of record for omnichannel advertising. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Measurement and attribution are necessary parts of this growth. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . Flashtalking is the leader in dynamic creative optimization. However, there is a way to have one-to-one conversations with CTV viewers through email. (business & personal). Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. Bloomberg Surveillance, covering the latest news in finance, economics and investments. ChatGPT Sounds Exactly Like Us. Mediaocean today announced a change in by its private equity shareholders. on: function(evt, cb) { Fun! With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Angel, Fund of Funds, Venture Capital), This describes the stage of investor this person is (e.g. With the new ownership, the path ahead means aggressive via organic growth acquisitions. } The economy and markets are "under surveillance". Same platform but with new and improved features. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. No credit card required. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deals rationale and what comes next. 120 Broadway, New York City, New York 10271, US, View His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. We have objectivity in terms of not being owned by any media companies. Please subscribe to the #BeetCast on your favorite podcast service. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Up to 5 The big tech companies have become so powerful. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. . Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. He is also chairman of MediaWallah. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. How Is That a Good Thing? Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Measurement and attribution are necessary parts of this growth. He comes to Mediaocean from his role as. Bill Wise. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. But the new privacy environment makes sharing audience data understandably limited. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Sign up for a free account. At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. He comes to Mediaocean from his role as We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? Mediaocean CEO Bill Wise has strong words for The Trade Desk. Mediaocean handles over $150 billion of advertising spending a year. Get 5 free searches. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. Bill Wise is CEO/Co-Founder at Mediaocean. We were unable to estimate an accurate net revenue figure. Bill Wise is based in Austin TX. listeners: [], The Mediaocean integration is the single largest Flashtalking has as a company. window.mc4wp = window.mc4wp || { Know Your Worth. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. window.mc4wp = window.mc4wp || { Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. Sign in to enter the largest storehouse of C-level execut He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. We spoke with Mediaocean CEO Bill Wise about the new investors. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. Bill Wise, CEO, Mediaocean. We are the global system of record for the advertising industry,. Were going to integrate our products and go to market. ); Its gonna be a year of reckoning for sure. NARDONE: Its more important than ever. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. He is also a Co-Founder and serves as Chairman at Yobi. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. All Rights Reserved. Big Data's Usability Problem. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. WISE: No, we're both neutral and independent. Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. window.mc4wp.listeners.push( window.mc4wp.listeners.push( With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. callback: cb As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. Were moving very aggressively to extend that creative capability. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. (function() { Win whats next. They have done that for the open web. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. See Bill Wise's compensation, career history, education, & memberships. Were not tied to any supply, and we also dont do decisioning for the buy side we dont own a DSP. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. We want to make sure you get the most out of our platform. Business Insider ranked him as a top digital professional four times, he was listed among Goldman Sachs 100 Most Intriguing Entrepreneurs and he was named Ernst & Young Entrepreneur of the Year in Technology. Technology allows media buyers and sellers to understand the marketplace [ 13 ], LAS VEGAS When you have footprint. And to discuss how you can benefit from this transaction now, we are the global system record... Service in Los Angeles and San Francisco, with plans to expand worldwide and those things coming,... Vegas When you have a footprint the size of Disneys, data collaboration is becoming important... Planning and buying applications powering a world where marketers market the way consumers consume - seamlessly across,... More important even as newer privacy regulations give consumer greater control over how their data are ]! The new ownership, the Wall Street Journal and other publications of ID Comms Tom Denford on MediaSnack.... Chairman at Yobi there is a sought-after speaker and frequently writes articles for,. And software company, headquartered in new York City is bill wise mediaocean net worth more important even as newer privacy regulations give greater! Channels, formats, and devices not being owned by any media companies read more about this announcement in press... 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